Friday, September 25, 2009

Click to Help Fight Poverty

Did you know Malawi is among the world's least developed and most densely-populated countries? Because of the extreme poverty in the region, Malawi has a low life expectancy (44 years of age) and high infant mortality (89 deaths per 1,000 births, the 14th highest in the world).

I recently learned, through MyBlogSpark, about a unique commitment between General Mills and CARE: Join My Village, an innovative online community that is fighting poverty in Malawi through the empowerment of women and girls.

Here's how you can get involved:

  • Visit Join My Village and join one of ten village teams to benefit approximately 75 villages in Malawi
  • As a village team member, you will get to know the women and families in Malawi through frequent updates, photos and stories
  • You can also track how dollars are creating change and improving lives in Malawi
  • Through simple online activities -- answering a quiz question, telling a friend about Join My Village, or joining a village team -- $1 will be unlocked by General Mills and will go to CARE's poverty fighting programs in the Malawi villages (limit of 3 activities per person per day, and $15,000 per online village team - or $150,000 in total)
  • Additionally, General Mills will match personal contributions dollar-for-dollar for up to $50 per donor, $15,000 per village team or $150,000 in total
  • CARE will distribute all funds raised directly to Malawi to provide economic opportunities for women and increase access to quality education for girls.
I joined Village Team Tembwe. I invite you to join my team or choose another village if you'd like to participate in this opportunity to help General Mills and CARE help the people of Malawi.


  1. That is an admirable activity! Thank you for spreading the word! I'll go visit your village!

  2. I will have to pass this one to our orphan adoption ministry leader at church. I blieve they support children in Malawi and visited there this summer.


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